VAlue Based : Do you believe in what you Preach?

Building product-market fit isn’t just about features or pricing. It’s about conviction.

At monday.com, the founders faced skepticism, with some dismissing their platform as merely a "colorful Excel." However, they believed deeply in their vision of a flexible work operating system. This conviction drove them to invest heavily in content creation and user education, producing over 1,000 SEO articles in 12 months to build a robust pipeline and establish authority in the market. Their dedication paid off, leading to significant growth and a successful IPO.

Similarly, at Intellias, the belief that long-term, value-driven partnerships could outperform traditional outsourcing helped them scale globally. By embedding their teams into client workflows, they turned satisfied clients and employees into long-term partners—driving growth through referrals and trust.

LogiqApps started in 2019 with just two employees and a belief in delivering tailored Microsoft solutions that met real client needs. Fast forward to 2024, and that belief transformed into 30+ loyal customers. Their longest-running project? Four years and counting.

When you genuinely believe in your solution:

✅ You take responsibility for your pipeline

✅ You engage decision-makers with confidence

✅You turn early customers and employees into powerful advocates

Referrals aren’t luck. They’re a result of delivering consistently and nurturing relationships.

👉 Ask yourself – do you have 6 to 8 reference customers ready to vouch for your product? what about your employees?
If not, what can you do today to get closer to that goal?

#Entrepreneurship #GrowthHacking #CustomerAdvocacy