Listening to the market

Most B2B companies need around 24 months to discover their product market fit. While you iterate the product and what the client wants — things tend to evolve, and the market-product fit needs to be adjusted. It is a never-ending story and journey. Accept it. Product-market fit is a process of finding a fit with more market segments.

The main (and only) problem in business comes down to using a business model that used to be successful 1 year longer than one should.

How are you and your business adapting to the new reality? What key findings and relevant decisions did you make based on it?